Every project starts the same way: a game that already works in the physical world, and a creator who wants to see it reach a bigger audience. Here is what that looks like when it ships.
A leading US family card game (name withheld under NDA) with a passionate player base but no digital presence. We took it from zero, launched it on iOS and Android, and have been running and growing it as product and engineering partner for 5+ years.
We identified the core gap early: the client had a game with a loyal physical following but no digital experience, no tech team, and no existing codebase. They needed a product and engineering partner who could own the entire journey, not just deliver a build.
We made a deliberate decision to keep the core rules faithful to the physical game. Where we made changes, we had a reason. Targeted modifications and additional layers in select modes were designed to reduce friction for new players without losing what made the game work at the table.
We designed five distinct modes, each addressing a different player type and engagement pattern rather than just adding features for volume.
The game launched free to play with ads and IAPs. The meta systems were not all there from launch. We identified where players were dropping off and proposed new systems over time, each one introduced to address a specific engagement or revenue gap as the game scaled.
We acted as the product and engineering partner, not just the dev studio. The client brought the game concept and the brand. We defined the roadmap, made product decisions, and took ownership of outcomes at every stage.
We take on a small number of projects each year, working closely with creators who have a proven physical game and a serious intent to go digital. If that sounds like you, let's talk.
See if we're a good fit